Category: Sports

graphic of child slam dunking burger into a basketball hoop

Parental concerns over McDonald’s marketing Big Macs to kids who sign up for basketball have been rejected. Parents’ Voice lodged a complaint to Ad Standards when a 13 year old received an email after signing up to play basketball.  The email promoted the McDonald’s app and offered a free Big Mac. Ad standards considered the […]

Fame and shame text overlay images of junk food

It’s been a challenging year but one thing we can be sure of is the end-of-year announcements from Parents’ Voice of the annual winners of the Fame and Shame Awards.   The Fame and Shame awards call out the dodgy marketing techniques that food companies use to promote their junk food and drink to children.  But […]

Male with clipboard and four young children holding soccer balls.

Junk food companies have no business sponsoring kids’ sport. VicHealth has found a solution. Victorian health promotion agency VicHealth is partnering with several local councils in the Healthy Sports Reward initiative, replacing vouchers for fast food and takeaway with healthy activities, like free or discounted access to a local pool or tennis court. This is a great way to provide families with the chance to enjoy […]

Children playing football on the field.

Cancer Council NSW recently complained to Ad Standards about vouchers for fast food being awarded to children for their sports achievements. These complaints about the pizza, burger and ice cream chains were upheld, with Ad Standards agreeing that these unhealthy foods should not have been promoted to kids in this way. But what message do […]