Category: Online advertising
Young people see 168 unhealthy food ads through social media in a week; that is 17 promotions for food and drink every hour they are online. And unlike passively watching a television commercial, these ads are especially devious. They look like they are endorsed by peers in their social network or from other social media […]
Government U-turn Health campaigners have called the stalling of measures in the UK to tackle childhood obesity as a government U-turn. The restrictions banning paid-for advertisements for unhealthy food online and unhealthy food advertisements on TV before 9pm were recently passed under the Health and Care Act 2022. However the government is delaying the implementation […]
It’s been a challenging year but one thing we can be sure of is the end-of-year announcements from Parents’ Voice of the annual winners of the Fame and Shame Awards. The Fame and Shame awards call out the dodgy marketing techniques that food companies use to promote their junk food and drink to children. But […]
Social media posts are always competing for our attention, and it seems that was no different for food, beverage, and alcohol companies during the COVID-19 pandemic. Australian researchers found that, over a four-month period in 2020, food and alcohol companies incessantly marketed their brand using COVID-19-related themes about isolation activities (e.g., what to do while at home) or community support, such as the following post “Connect with your mates online and we’ll get through this together, […]
Most Australian high school students see food or drink advertising on social media at least weekly and those students are more likely to have a high intake of unhealthy food. In this Cancer Council funded National Secondary Student Diet and Activity survey, students who reported seeing a food or drink advertisement on social media at least weekly – about a quarter of students – were even more likely to have a higher intake […]
Young children see unhealthy food and drink brands on YouTube through kid influencers. These influencers, as young as 3 years old, generate millions of likes while interacting with unhealthy branded items, particularly fast food and confectionery. The results are from a recent study of five of the most viewed channels on YouTube, looking at food […]