Children are exposed to up to 2800 junk food ads every year on their way to and from school, according to Cancer Council NSW and University of Wollongong research.
The UK government has announced a ban on the advertising of foods high in fat, sugar or salt (HFSS) being shown on TV and online before 9pm. This is an important step forward in protecting children from the effects of junk food marketing. The evidence that unhealthy food marketing influences children’s food choices is strong yet worldwide governments have been hesitant to step in and protect children.
Ten years on from the introduction of self-regulation junk foods continue to be advertised to children.
About 200,000 NSW children use the train or bus daily. On these journeys they are exposed to plenty of advertising.
Have you noticed that most outdoor food advertising promotes unhealthy products such as fast food, confectionery and sugary drinks?
A world first study with Aussie kids has shown kids ate an extra 194 kilojoules of snacks after watching junk food ads. The study checked their lunch intake too and found that they didn’t compensate for those extra kilojoules. An extra intake of about 200kJ is likely to lead to weight gain over time.