Have you noticed that most outdoor food advertising promotes unhealthy products such as fast food, confectionary and sugary drinks?
It's no surprise to us, but Kinder Surprise targeted kids with an interactive game on a digital billboard.
Kids are obsessed with 'minions' and anything to do with the Despicable Me movie franchise and unfortunately junk food companies take advantage of this obsession.
Irish Heart released a report in 2016 'Who's feeding the kids online?' highlighting how junk food companies are using sneaky underhanded tactics to get to children through digital media.
In Canada, junk food marketing is largely self-regulated by the food industry who, like in Australia, decide their own rules. And, like Australia, that self-regulation doesn't work.
Popular Aussie brands have become so familiar to our children that they have their own personality.