Junk food marketing and childhood obesity: the evidence

About one in four children in NSW have overweight or obesity which puts them at risk of preventable health conditions in the future. Children with obesity are over five times more likely to have obesity as adults.

Having obesity increases the risk of chronic disease, including 13 different cancers; making obesity prevention a priority area for Cancer Council NSW.

Restricting children’s exposure to junk food marketing has been identified internationally as a policy priority to reduce childhood obesity. It has been highlighted as one of the most cost-effective  strategies -- that reaches the whole population -- to reduce the prevalence of childhood obesity; resulting in children’s health gains and health service savings.

Read more about the evidence as explained by Dr Jenny Norman and Associate Professor Bridget Kelly from University of Wollongong.

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