About us

Our campaign

Our Kids, Our Call is a campaign led by Cancer Council’s CanAct Community to stop junk food advertisers targeting our kids with manipulative advertising that encourages unhealthy eating habits and sets them up for a lifetime of poor health.

Join us in our campaign to tighten the regulations and protect our kids from junk food marketing. Parenting is difficult at the best of times. Restricting manipulative junk food marketing will help put your child on a healthier path into adult life and help us work towards a cancer-free future.

Why are we concerned?

Australian children are being targeted and manipulated by junk food marketing. It’s happening in the shows we watch as a family, through the sports we support and follows us when we are online - and it’s happening right before our eyes.

Marketers know that if they can reach our children, they can reach our wallets. It’s a tried and tested technique, but it’s a technique that’s putting the very future of our children at risk.

1 in every 4 Australian children are overweight or obese and a high proportion will go on to become overweight adults, increasing their risk of 13 different types of cancer. We need to look at the root cause.

The majority of food marketing is for unhealthy products, such as sugary breakfast cereals, fast food and soft drinks. Research has shown that junk food ads influence food preferences and increase pester power, impacting the quality of a child’s diet.

Right now, the Government is letting junk food companies decide whether or not their advertising targets children. This allows manipulative tactics to be used on our kids selling them on highly processed and fast food. It’s time to stop junk food advertisers in their tracks!

About Cancer Council NSW

We believe in a cancer-free future. Together with our volunteers, supporters, stakeholders and staff, we are committed to reducing the impact of cancer on individuals and the community and to lessening the burden for people affected by cancer.

Our Kids, Our Call campaign is part of the Cancer Council’s CanAct movement which is a community of over 25,000 people from across NSW that have the passion and power to change what politicians do about cancer. CanAct has successfully campaigned for more palliative care funding, to abolish chemotherapy co-payments and introduce smoke-free outdoor areas.

Join Our Kids, Our Call and take action with the CanAct community to stop junk food advertisers targeting our kids with manipulative advertising.