Stop junk food advertisers in their tracks

Junk food advertisers are targeting Aussie kids with manipulative advertising that encourages unhealthy eating habits and a pathway to poor health. Let’s make life easier for parents and give our kids the best chance to grow into healthy adults.

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Our Kids, Our Call

Junk food companies are using manipulative advertising tactics to entice our kids into a lifetime of poor eating habits.

Take our quiz to find out what they are up to.

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The latest on junk food marketing

Aussie kids eat more after seeing junk food ads

A world first study with Aussie kids has shown kids ate an extra 194 kilojoules of snacks after watching junk food ads. The study checked their lunch intake too and found that they didn’t compensate for those extra kilojoules.  An extra intake of about 200kJ is likely to lead to weight gain over time.

We need your help!

Have you noticed that most outdoor food advertising promotes unhealthy products such as fast food, confectionery and sugary drinks? 

Resources

Want to know more? Find out what else you can do to stop junk food advertisers targeting our kids and how to help your family establish healthy habits for life.

Healthy Lunch Box website

Cancer Council’s Eat It To Beat It team launched their new website in January 2018 to show parents how easy it is to pack a healthy lunch box.

Reading food labels

Food labels can help you make choices about food, however words on the front of the pack often focus on the positive features of the product and doesn't give the whole picture of what’s in the food.