The UK government has announced a ban on the advertising of foods high in fat, sugar or salt (HFSS) being shown on TV before 9pm and online. This is an important step forward in protecting children from the effects of junk food marketing. The evidence that unhealthy food marketing influences children’s food choices is strong yet worldwide governments have been hesitant to step in and protect children.
Irish Heart released a report in 2016 'Who's feeding the kids online?' highlighting how junk food companies are using sneaky underhanded tactics to get to children through digital media.
Following the release of this report, Irish Heart launched a new campaign 'Stop Targeting Kids' to call on the government to introduce stricter controls on advertising, in particularly online which is currently unregulated. They are aiming for a minimum of 30,000 community supporters to demonstrate to the government that the community supports change.