Kids are obsessed with 'minions' and anything to do with the Despicable Me movie franchise and unfortunately junk food companies take advantage of this obsession.
Irish Heart released a report in 2016 'Who's feeding the kids online?' highlighting how junk food companies are using sneaky underhanded tactics to get to children through digital media.
In Canada, junk food marketing is largely self-regulated by the food industry who, like in Australia, decide their own rules. And, like Australia, that self-regulation doesn't work.
Popular Aussie brands have become so familiar to our children that they have their own personality.
Chile is one of the few nations to have taken strong action to reduce children's exposure to unhealthy food advertising.
Tough new rules banning junk food and drink advertising in children’s media or where children are >25% of the audience have been introduced in the United Kingdom from July 2017.