A world first study with Aussie kids has shown kids ate an extra 194 kilojoules of snacks after watching junk food ads. The study checked their lunch intake too and found that they didn’t compensate for those extra kilojoules. An extra intake of about 200kJ is likely to lead to weight gain over time.
It's no surprise to us, but Kinder Surprise targeted kids with an interactive game on a digital billboard.
Kids are obsessed with 'minions' and anything to do with the Despicable Me movie franchise and unfortunately junk food companies take advantage of this obsession.
Irish Heart released a report in 2016 'Who's feeding the kids online?' highlighting how junk food companies are using sneaky underhanded tactics to get to children through digital media.
In Canada, junk food marketing is largely self-regulated by the food industry who, like in Australia, decide their own rules. And, like Australia, that self-regulation doesn't work.
Popular Aussie brands have become so familiar to our children that they have their own personality.