In Canada, junk food marketing is largely self-regulated by the food industry who, like in Australia, decide their own rules. And, like Australia, that self-regulation doesn't work.
Irish Heart released a report in 2016 'Who's feeding the kids online?' highlighting how junk food companies are using sneaky underhanded tactics to get to children through digital media.
Following the release of this report, Irish Heart launched a new campaign 'Stop Targeting Kids' to call on the government to introduce stricter controls on advertising, in particularly online which is currently unregulated. They are aiming for a minimum of 30,000 community supporters to demonstrate to the government that the community supports change.