Latest news

Minion madness and McDonald's

Kids are obsessed with 'minions' and anything to do with the Despicable Me movie franchise and unfortunately junk food companies take advantage of this obsession. 

What's happening overseas: Ireland

Irish Heart released a report in 2016 'Who's feeding the kids online?' highlighting how junk food companies are using sneaky underhanded tactics to get to children through digital media.  

What's happening overseas: Canada

In Canada, junk food marketing is largely self-regulated by the food industry who, like in Australia, decide their own rules.  And, like Australia, that self-regulation doesn't work.

Brand influence on kids

Popular Aussie brands have become so familiar to our children that they have their own personality.

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