About our campaign

Advertisers spend millions giving junk food a starring role in our kid’s minds and it’s damaging to their health. Our Kids, Our Call is a campaign to stop junk food advertisers targeting our kids with manipulative advertising that encourages unhealthy eating habits.

Australia has one of the highest rates of childhood obesity in the world, one in four Aussie kids have overweight or obesity. You have the power to help turn the tide against this obesity epidemic – join us in our campaign to change regulations and stop junk food advertisers in their tracks.

Why it urgently matters

Australian children are being specifically targeted by junk food marketing. It’s happening in the shows we watch as a family, through the sports we support, it even follows us online.

Marketers know that if they can reach our children, they can reach our wallets. This tried and tested technique is putting a whole generation at risk of future serious health problems.

A high proportion of children living with obesity or overweight will carry that weight into adulthood, increasing their risk of 13 different types of cancer. We need to look at the root cause.

Research has shown that junk food ads influence food preferences and increase pester power, impacting the quality of a child’s diet. The majority of food marketing is for unhealthy products such as sugary breakfast cereals, fast food and soft drinks.

Right now, the Government is failing to protect children by letting junk food companies decide whether or not their advertising targets them. It’s time to stop letting marketers feed our kids rubbish – together we have the power to create meaningful change and give our kids a healthier, happier future.

About Cancer Council NSW

We believe in a cancer-free future. Together with our volunteers, supporters, stakeholders and staff, we are committed to reducing the impact of cancer on individuals and the community and to lessening the burden for people affected by cancer.